Am I the only one? Every time I pull up next to a Kia Soul at a red light or driving down the road, part of me expects to see Hamsters listening to hip-hop. There, I said it. Everything inside me tries not to look. My eyes are laser-focused straight ahead and my hands grip 10 and 2 on the steering wheel… but eventually I peek. And much to my disappointment and relief, it’s never a hoodied hamster. (yet another example of a wildly successful yet miserable failure of communication and branding)
Now, here’s what I wonder. As the (American) Church, have we invested so much of our time trying to project an image to the world (attractive, cool, relevant, friendly, even fun) that people are confused, surprised, or even disappointed when we try to be real?
Is there an identity crisis for people “inside” and “outside” of the Church as to what exactly we are supposed to be and do?
When the rubber hits the road (excuse the cheesy cliche’) has the American Church become a fad or series of fads with no true identity? Is it merely a string of failed or moderately successful marketing campaigns? Does anyone know what a life in community as God’s people even looks like? Is anyone interested in the real deal once they get past the initial hype?
Is the mantra of post-modern church culture: “You can go with this. Or you can go with that.” Do. Dah. Dippity.