Curated Portfolio:
United Way
Welcome! Below are a few projects that I'd love to discuss with you, highlighting areas of leadership for your team's Director of Marketing and Communications.
Project Management and Content Direction
The Chalmers Center hired me on retainer to lead the development of a video-driven online resource. The project included video shoots all over the country with content experts over 18 months.
My role: project management, stakeholder communication, content direction and consultation
Objective: equip high-capacity donors with holistic view of human flourishing and practical framework for making financial decisions
Internal Communications
For the past year, I've served The Knoble as a communications multi-tool, assisting with strategy, project management, and production.
My role: strategy, video production, stakeholder and cross-functional team management
Objective: create more engaging quarterly updates for board members and key donors
Marketing Strategy & Messaging
The following campaign included this social media carousel for the third volume of a series. The Image of God: A Holy Design for Human Dignity was a successful product launch and the campaign with the highest engagement at that time. The campaign also included other social, email, and event promotion. The resource presented a holistic view of "life issues," including care for vulnerable populations and love for so-called enemies.
My role: creative direction for campaign (art and copy), publisher and editor for resource
Objective: awareness and lead generation for new resource; moment of reflection and empathy as users scrolled through their social media feeds.
